Shardoola.com

It doesn’t matter how nice your website looks, or how many visitors you have, if none of them actually convert to prospects and customers. Website conversion is defined as the completion of a specific task or desired action by a website visitor that helps you achieve your business objectives.
The key is to know when and how to ask a visitor to take an action or perform a task, and then to evaluate if your plan is working. There is a definite art to visitor conversion that requires planning, execution and evaluation summarized in the flowing steps:

• Determine what your visitors are looking for when they come to your site
• Decide what you want your visitors to do
• Develop a logical path to your conversion tactics
• Evaluate the success of your plan

Shardoola not only helps you define and implement your conversion plan, we also provide the website tracking tools needed to measure success. We have been working with clients to generate revenue from their websites since 2002 with a holistic approach that includes website design, SEO and visitor tracking to accomplish their goals.
Shardoola knows how to establish Key Performance Indicators and relate that information to you in a logical way that promotes continuous improvement.
Let us help you turn your website into an effective sales channel.
Shardoola Visitor Conversion Process

Visitor conversion, and the resultant revenue it generates, does not occur by accident. In order to ensure positive growth in these critical areas, Shardoola has developed a holistic approach to website success. Some of the critical areas we focus on are:

Strategic Planning

Before we can properly evaluate what is happening on your website and what needs to be done to improve performance, we must understand what it is you would like to accomplish. What are the targeted visitor groups you would like to attract? What information might they be looking for? What is your current sales process? How would you like to modify this for the web? We try to learn as much about your business and customers as possible.

Website Evaluation

Once we've established what your visitors need and what you'd like to accomplish, we fully evaluate the site to see if it contains the required elements. We will also look for search engine barriers and usability issues that might exist. It is at this point that we will review your Design Strategy to make sure that everything conforms to your plan.

Current Visitor Analysis
Now that we know what visitors you want to attract and what you’d like them to do, we will track the current visitors to your website and analyze their behavior. It is at this point that we will find out where visitors are coming from, what they are looking for, and how they are finding there way through your website. If we find that the site is lacking in targeted search traffic, we may review a Search Marketing plan to increase our visits.

Establish Key Metrics

This step will quantify our goals for website with numbers that can be measured and tracked. We ill establish every key performance indicator necessary to understand if our plan is successful and if visitor behavior is what we’d outlined.

Make Positive Changes

All of our analysis will lea us to definitive recommendations for making positive changes to the site. We will address landing pages, navigation, content, conversion paths and form effectiveness, and will outline specific changes that we (or your design partners) can make to the site to improve overall performance.

Measure & Analyze Results

Our number of targeted visitors have been increased. Our website changes have been made. Our key performance indicators have been established. Now, it's time to measure and analyze the results to find out what’s working and what is not. Shardoola provides very clear and concise analytical tools to ensure that we can get to the heart of the matter quickly and with no confusion.

Continuous Improvement

As results improve, expectation build. We see success for a specific keyword search...how can we get more of those visitors? We’re still not getting enough people to our RFQ page…what can we do to improve that. We want success to be a moving target that is always improving our results, and generating more revenue over time.

Shardoola can work with you in a number of ways to help build your business through the web. Feel free to contact us to discuss your situation, or review our conversion consulting options first.

Shardoola Conversion Consulting

Shardoola can tailor a conversion consulting program to your specific business needs, but we do offer two versions that work in many cases:

One-Time Conversion Analysis

With this program, Shardoola will work with you to the point at which we can make specific recommendations as to improvements that can be made to your online marketing strategy and your website conversions. We will conduct a strategic review with you to understand your goals, and then we will evaluate your website and your visitor behavior to find out where you’re site might be falling short. We will do this by analyzing your existing log files, or we can insert our Insite Metrics tracking code to track your current visitors.

Once we have the data needed, we will conduct the analysis and present your with a clear, concise document that outlines the steps you need to make to improve performance. You can then work with anyone you like to implement these changes on your own timetable.

Comprehensive Conversion Analysis

Shardoola will work with you as your online business partners to improve the overall success of your website. We will perform every function detailed in our Conversion Process and will review results with you on a monthly basis. We will set up an online venue that we can review with you remotely to ensure that key performance indicators are detailed in as concise a format as possible. You can read more about this in our Tracking Results section.

Many times, this comprehensive analysis will begin with an Shardoola website redesign and Get Found search engine optimization program, but it can be a standalone process as well.